We are a RareBreed…



I remember being around 7 or 8 years old and finding a VHS tape in a stack of movies next to the VCR. It was a green case with a black man holding a microphone. He was wearing a bright red suit jacket and you could see the sweat dripping from his forehead. He had quite the intriguing smile. His expression revealed his passion and love for performing. You just saw it in the glow of his eyes. The title read “Marvin Gaye’s Greatest Hits Live”. The back cover gave you a brief history of Marvin’s life mentioning briefly his start at Motown and how he went on to be one the world’s biggest stars. From the moment I pushed the tape into the VCR and hit play I couldn’t take my eyes away.

While watching I instantly fell in love with Marvin “the performer”. I was already in love with the songs. I’d grown up listening to my mother and brother playing his incredible music along with a variety of great jams across multiple genres; everything from salsa to punk rock. But it was his energy that drew me in that day. His ability to engage an audience with the sound of his voice was like no other I had known or seen. I couldn’t believe how he moved people to tears with just the slightest bend of his vibrato. Marvin Gaye in that mystical moment and space in my life encapsulated soul music. He and his band in that video embodied everything I would fall in love with about making music. The dynamics, freedom of expression, the conversation between the instruments, the relationship and intimacy that develops during the night; starting with the first pulse from the stage as it takes hold of it’s audience throughout the night. My ultimate high is witnessing the seduction of sight and sound that allows all of us music lovers to transcend time and circumstance inviting us into a brief but worry free moment. Very few people could do this better than Marvin.

As I got older, I was fortunate enough to continue to have and share more experiences like discovering Marvin live. Like the first time I heard the Ramones or Stevie Wonder, I instantly fell in love with Sam Cooke’s croon and I till this day I try to growl like Otis. The Descendents and ALL changed the way I viewed punk rock and there is still this spirit that seems to come over my body when I drop the needle on Coltrane’s “A Love Supreme”. I am forever grateful to the art of music in all of its sonic and cultural diverse glory for being a great reminder to always be present and live to the fullest.

So why am I sharing all of this with you?

I want to give you insight into the love and passion that will be fueling RareBreed Recording Company. We want to be a great label and home to the finest Soul Music. To me it’s all soul music! Soul music is groovy, moves you and speaks to your heart; music that rattles your inner core; music that speaks to the RareBreed in all of us.

Over the next month I’ll be in the studio working on projects with Vic Ruggeiro of the Slackers, Jesse Wagner of The Aggrolites and Jukebox101, The Slackers, Westbound Train and more. I’ll be sure to keep you guys posted on all of the hangs and happenings. Being a part of something like RareBreed is surely a dream come true. Here’s to RareBreed in 2015 and to the RareBreed in you!

An explorer at heart, Obi has spent the the latter half of his life realizing his passion for life, faith, the arts and individuality. With practice in music industry and creative direction; he's been able to tour the world and work with artists and brands like Tim Armstrong, The Vans Warped Tour and Hurley. Motivated to see the arts thrive, Obi is the owner and founder of Meen Machine, a boutique design collective and is Co - owner of RareBreed Recording Company.

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